Author · Entrepreneur

Joanna Reijgersberg-Siew

Founder and CEO, Cranberry AI

Founder and CEO of Cranberry AI and an INSEAD GEMBA who now lectures there. A computer scientist by training who has run corporate strategy at Philips, and a former Senior Director of AI & IoT at Avanade-Accenture, she now builds agentic infrastructure and companies.

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joannareijgersberg-siew.com

Co-authors

Claudia ZeisbergerProfessor
David MunroPractitioner

Risky Business

Joanna Reijgersberg-Siew is a co-author of Risky Business, which sorts every risk by how its payoff works and how its tail behaves, and tests the model against a register of 111 real disasters.

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